Missinglinkz

@andrewlamamills-tech

a day ago

# utm campaign-tracking link-validation preflight mcp cli api ai-agent marketing-ops ci-cd

Campaign link infrastructure for AI agents and developers. Validate destinations, build UTM-tracked links, and inspect landing pages for social-sharing readiness (OG tags, Twitter Cards, viewport, canonical, favicons) — one `mlz preflight` command runs build + validate + inspect and returns a go/no-go report. Available as a CLI, MCP server, and REST API.

Overview Tools Comments

Overview

MissingLinkz is campaign link infrastructure for AI agents and developers. Instead of leaving you with a manually built UTM string, it validates the destination and inspects the landing page before you publish — so ad spend never lands on a 404 or a link with a broken social preview. One mlz preflight call builds the tracked link, validates the destination, and inspects the page, returning a structured go/no-go report.

MCP Tools (13):

mlz_preflight — Pre-publish campaign check: build + validate + inspect in one call
mlz_build_link — Generate a UTM-tagged link
mlz_inspect_destination — Inspect a URL for social-sharing readiness (OG tags, Twitter Card, viewport, canonical, favicon)
mlz_validate_url — Validate a URL (SSL, resolution, redirect chains, response time)
mlz_list_campaigns — List all campaigns
mlz_suggest_naming — Suggest consistent naming for sources/mediums
mlz_get_taxonomy — Read strict-mode state + allowed source/medium dictionary
mlz_set_taxonomy — Configure strict taxonomy enforcement (Team)
mlz_list_seats — List workspace seats and plan seat cap
mlz_manage_seats — Mint/revoke workspace seat keys (Team, owner only)
mlz_list_links — List recently generated links
mlz_check_usage — Check API usage and remaining quota
mlz_register — Register a new account

Features:

One-command preflight: build + validate + inspect with a go/no-go report
Landing-page inspection: OG tags, Twitter Cards, viewport, canonical, favicon
Destination validation: SSL, resolution, redirect chains, response time
Naming normalization (lowercase, hyphenated, no special characters) on every plan
Shared, server-enforced UTM taxonomy for governance across a team (Team plan)
Three surfaces: CLI, MCP server, and REST API — same validation engine across all
Runs in CI/CD with pass/fail exit codes to block broken links before deploy
Free tier: 1,000 links/month, no credit card

Install: npm install -g missinglinkz Start the MCP server: mlz mcp

Try in Playground

Server Config

{
  "mcpServers": {
    "missinglinkz": {
      "command": "mlz",
      "args": [
        "mcp"
      ],
      "env": {
        "MLZ_API_KEY": "<YOUR_API_KEY>"
      }
    }
  }
}

Build with ShipAny.