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GTM Tech Stack Signal Enrichment

@mambalabsdev

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About GTM Tech Stack Signal Enrichment

Reads a company public site to flag the CRM, sequencer, and marketing automation it runs, with per-tool booleans for HubSpot, Salesforce, Apollo, Gong, Intercom, and Marketo. Part of the Mamba Labs signal toolkit.

#tech-stack#crm#enrichment#clay#apify

Config

Add this server to your MCP-compatible client using the configuration below.

{
  "mcpServers": {
    "mamba-gtm-tech-stack": {
      "command": "npx",
      "args": [
        "-y",
        "@mambalabsdev/mcp-gtm-tech-stack-signal-scraper"
      ],
      "env": {
        "APIFY_TOKEN": "your-apify-token"
      }
    }
  }
}

Tools

1

Detect which GTM tools a company uses from its public-facing website. Returns CRM, sequencer, and marketing automation signals as a flat, Clay-ready JSON row, with per-tool boolean flags for HubSpot, Salesforce, Apollo, Gong, Intercom, and Marketo, plus a composite tech stack signal. Read-only; requires an APIFY_TOKEN and consumes Apify credits per call.

Overview

What is GTM Tech Stack Signal Enrichment?

GTM Tech Stack Signal Enrichment is an MCP server that identifies the sales and marketing tools a company runs on its website. It returns a flat row with per-tool boolean flags for HubSpot, Salesforce, Apollo, Gong, Intercom, Marketo, and more, plus detected CRM, sequencer, and marketing automation categories. It is purpose-built for outbound qualification in Clay workflows.

How to use GTM Tech Stack Signal Enrichment?

Pass a company domain to the server. It scans the public site for script tags, tracking pixels, and technology signatures, then returns a single flat row with boolean detection flags and category labels. Configure the server with your Apify token in the server config.

Key features of GTM Tech Stack Signal Enrichment

  • Detects CRM, sequencer, and marketing automation tools from public website signals
  • Per-tool boolean flags: uses_hubspot, uses_salesforce, uses_apollo, uses_gong, and more
  • Category detection: crm_detected, seq_tool_detected, marketing_automation_detected
  • Flat JSON output with no nested arrays, ready for Clay column mapping
  • GTM-scoped detection, not a generic 200-tool tech stack dump

Use cases of GTM Tech Stack Signal Enrichment

  • Outbound qualification: know a prospect's CRM and sales stack before you reach out
  • Suppression: exclude companies already using a competing tool
  • Segmentation: group prospects by tech stack for tailored messaging
  • Clay enrichment: add tech stack columns to any Clay table with one integration

FAQ from GTM Tech Stack Signal Enrichment

What tools does it detect?

HubSpot, Salesforce, Apollo, Outreach, Salesloft, Gong, ZoomInfo, Clay, Intercom, Marketo, Pardot, Pipedrive, and LinkedIn Sales Navigator.

How does detection work?

It reads publicly visible script tags, tracking pixels, and technology signatures from the company website. No login or credentials required.

Do I need an Apify account?

Yes. The server runs on Apify infrastructure. You need an Apify token, which you can get from a free Apify account.

Can I use this with Clay?

Yes. The output schema is flat JSON with boolean columns that map directly into Clay with no manual parsing.

Frequently asked questions

What tools does it detect?

HubSpot, Salesforce, Apollo, Outreach, Salesloft, Gong, ZoomInfo, Clay, Intercom, Marketo, Pardot, Pipedrive, and LinkedIn Sales Navigator.

How does detection work?

It reads publicly visible script tags, tracking pixels, and technology signatures from the company website. No login or credentials required.

Do I need an Apify account?

Yes. The server runs on Apify infrastructure. You need an Apify token, which you can get from a free Apify account.

Can I use this with Clay?

Yes. The output schema is flat JSON with boolean columns that map directly into Clay with no manual parsing.

Comments

Basic information

Category

Data & Analytics

Transports

stdio

Author

mambalabsdev

Submitted by

Aaron Clark

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