HelloGrowth CRM MCP
@MeruLocal
About HelloGrowth CRM MCP
HelloGrowth CRM MCP is an AI-powered CRM integration platform that enables secure AI access to CRM data, lead and customer management, deal tracking, task automation, and business workflow orchestration through a standardized MCP interface.
Config
Add this server to your MCP-compatible client using the configuration below.
{
"mcpServers": {
"hellogrowthcrm": {
"url": "https://mcp.hellogrowthcrm.com/sse"
}
}
}Tools
88Politely scan a website's robots.txt and sitemap, sample a few pages, and (optionally) correlate with access-log activity. Always honours robots.txt for our own User-Agent.
Parse a Combined/Common-format access log file (or raw text) and return per-bot summaries with risk scores, allow status, and recommended actions.
Reverse-DNS verify a bot's claimed identity. Returns `verified`, `spoofed`, or `unknown` along with an audit trail of the steps taken.
List bots that should be allowed. If a robots.txt is given, the answer reflects what that file actually permits.
List bots that should be blocked. If a robots.txt is given, the answer is the set actually Disallowed there; otherwise we return high-risk bots by baseline.
Generate a production-ready robots.txt that explicitly allows trusted bots, blocks chosen categories (AI, SEO, scrapers), and declares sitemaps.
Recommend a per-bot policy based on observed access-log behaviour. Returns rationale and ready-to-paste robots.txt + firewall snippets.
Generate a bot-activity report (markdown / json / csv) and optionally save it under REPORT_OUTPUT_DIR.
Fetch a single web page and return its title, meta description, canonical, robots directive, headings, in-page links, word count, and readable text. Respects robots.txt for the crawler's own User-Agent. Output is bounded so it is safe to feed to a model.
Discover pages from the sitemap and return a compact content summary (title, meta description, top headings, and a short text excerpt) for each. Respects robots.txt. Returns one small object per page so many pages fit in a model's context.
Generate llms.txt or llms-full.txt from this server's website mirror (integrations, features, tools, glossary, alternatives, templates, guides, agents, pricing, industries, comparisons, FAQs). Replaces hand-maintained corpus files that drift out of date — the live llms-full.txt is currently smaller than llms.txt. Returns the rendered text plus section and entry counts.
Fetch the live /llms.txt and /llms-full.txt and report regressions: missing files, and the case where the 'full' corpus is no larger than its own index. Also compares both against what generate_llms_txt would produce from the current mirror, so corpus drift is visible.
For each URL, report how much readable text lives in <main> versus <body> versus the whole document, and flag pages where <main> is an empty shell while the real content sits elsewhere (the streaming/PPR pattern). Catches the failure mode where a page returns HTTP 200 with perfect metadata but reads as blank to any AI extractor that prefers <main>. Respects robots.txt; does not spoof a User-Agent.
Expand a sitemap index and fetch every child sitemap, reporting status, elapsed time, byte size and <loc> count for each. Flags children that time out or reset — the failure mode where the index itself returns 200 (so monitoring looks green) while individual sitemaps are entirely unreachable to crawlers. Use a timeoutMs above the platform timeout you suspect.
List blog posts with pagination and optional category filter. Returns slug, title, author, category, published_at, excerpt.
Fetch a single blog post by its slug, including full content.
Full-text search across blog post titles, content, and excerpts.
Insert a new blog post into the database.
Update fields on an existing blog post by slug.
Trigger ISR cache revalidation for a blog post or the blog index on hellogrowthcrm.com.
List all distinct blog categories present in the database.
List all help center categories from the database.
List help articles, optionally filtered by category slug.
Fetch a single help article by slug including steps and FAQs.
Full-text search across help article titles and intro text.
Create a new help center article.
Update fields on an existing help article by slug.
Add a new newsletter subscriber (sets status to 'pending' until email confirmed).
Remove a newsletter subscriber by email address or unsubscribe token.
List newsletter subscribers with status filter and pagination.
Get total newsletter subscriber counts broken down by status (confirmed, pending, unsubscribed).
List contact form submissions with optional date range filter and pagination.
Fetch a single contact form submission by ID.
Submit a contact form entry directly into the database (bypasses CAPTCHA — use for internal/automation submissions only).
Export contact form submissions as CSV text for the given date range.
List case studies by industry. Returns all industries if no filter given.
Get metadata for a competitor comparison page by slug.
List all competitor comparison pages available on hellogrowthcrm.com.
List all industry vertical pages available on hellogrowthcrm.com.
List all 119 free tools and calculators on hellogrowthcrm.com. Filterable by keyword and category (ai, communication, ops, free).
Return the SEO rules and guardrails for hellogrowthcrm.com content.
Get HelloGrowthCRM CRM plans. The ladder is Free Forever → Growth → Enterprise in every market. Use region='global' for USD or region='india' for INR. Managed RevOps retainers are a separate service — call pricing_get_managed_revops for those.
Get HelloGrowthCRM add-on pricing: dialer tiers (USD/INR) and India AI credit top-up bundles.
Get pricing FAQs for HelloGrowthCRM — trials, refunds, billing, discounts, payment methods.
Compare two HelloGrowthCRM plans side by side — shows price difference and feature delta.
Get HelloGrowthCRM country-localized pricing for the 8 market hubs: currency, the Growth plan's annual and monthly per-user price, the full plan-ladder summary line, accepted payment methods, compliance posture, and the country pricing page URL.
Get HelloGrowthCRM Managed RevOps service pricing — the Growth Engine and RevOps Partner tiers, as a flat monthly retainer in local currency. This is a done-for-you service where HelloGrowthCRM specialists run the customer's pipeline; it is NOT a per-seat CRM plan. Available as an add-on on Growth and included with Enterprise.
List all HelloGrowthCRM product features. Supports filtering by category, plan tier, and keyword search.
Get full details for a specific HelloGrowthCRM feature by slug — summary, plan availability, key benefits, and learn-more URL.
List all HelloGrowthCRM product pages with their status (active or coming soon), descriptions, and URLs.
Fetch recent signup and testimonial data used for social proof widgets on hellogrowthcrm.com.
List the 8 country-specific markets HelloGrowthCRM ships localized hubs for (India, USA, UK, Canada, Australia, UAE, Singapore, New Zealand) with currency, BCP-47 locale, route prefix, and tax/compliance references.
Full country market profile for a HelloGrowthCRM localized hub: currency, locale, target cities, channels, compliance, regional contact, pricing summary, hreflang cluster, and canonical URL.
HelloGrowthCRM company / brand profile: legal entities (Soor LLC US, Meru Technosoft Pvt. Ltd. India), founding date, registered address, social/review profiles (Organization.sameAs), brand colors and logos.
HelloGrowthCRM regional contact / location data: support phone (E.164 + display), office address, and business hours per region. Pass a country code to resolve the right office.
Site-wide SEO constants for hellogrowthcrm.com: canonical host, default title/description, Twitter handle, alternate brand names, and Organization entity basics (mirror of lib/seo/site.ts).
Return the exact hreflang alternate tag set hellogrowthcrm.com emits for a given path (faithful port of lib/hreflang.ts). Use to verify country/language targeting and bidirectional mesh.
Resolve a site-relative path to its canonical absolute URL on the apex host (no www, no trailing slash).
Return the sitemap index and all child sitemaps for hellogrowthcrm.com (core, blog, help, tools, industries, alternatives, agentic-ai, image, video).
List the structured-data (JSON-LD) types hellogrowthcrm.com emits and their scope, plus the live Organization schema object. Note: FAQPage JSON-LD is permanently retired site-wide.
List HelloGrowthCRM product / feature pages served at /product/[slug] (AI Pipeline, Built-in Dialer, HelloMail, Predictive Analytics, etc.).
Get a single HelloGrowthCRM product/feature page by slug with its canonical URL.
List the HelloGrowthCRM integrations catalog mirrored from hellogrowthcrm.com/integrations (630 documented entries across 116 categories; 630+ total apps reachable incl. Zapier). Filterable by category and keyword.
Get one HelloGrowthCRM integration by slug with its name, category, description, status, and page URL on hellogrowthcrm.com.
List all integration categories on hellogrowthcrm.com/integrations with the number of documented integrations in each.
List all 12 HelloGrowthCRM Agentic AI agents from hellogrowthcrm.com/agentic-ai (Voice Agent, Journey Agent, Post-Call Agent, MCP Connector, etc.) with slug, route, tagline, summary, and autonomy level.
Get full mirrored detail for one HelloGrowthCRM AI agent by slug: tagline, summary, autonomy level, capabilities, how-it-works steps, risk signals, and FAQs where the page provides them.
Return HelloGrowthCRM's publicly documented AI agent autonomy framework from hellogrowthcrm.com/agentic-ai/autonomy-levels: the three levels (Fully Autonomous, Supervised, Assistive), the capability matrix, and the safety rails built into every agent.
List HelloGrowthCRM's four Agentic AI competitor comparison pages (vs Salesforce Agentforce, HubSpot Breeze, Zoho Zia, Microsoft Copilot for Sales) with the positioning summary mirrored from each page.
List all CRM/sales glossary terms published at hellogrowthcrm.com/glossary. Each entry has a slug, term name, and one-line definition. Optionally filter by a search keyword. (The website glossary has no categories.)
Get a single glossary entry by slug (or exact term name, case-insensitive) with its definition, related links, and canonical URL.
List the free CRM templates published at hellogrowthcrm.com/templates (pipelines, email sequences, lead scoring models, sales workflows, onboarding checklists, RevOps audits, GTM playbooks). Filterable by category and keyword.
Get a single CRM template summary by slug — title, category, description, audience, download formats, last-updated date, and canonical URL.
List the HelloGrowthCRM feature guides published at hellogrowthcrm.com/feature-guide — task-oriented guides grouped into 7 job categories (Capture & Organise, Communicate & Engage, Automate & Scale, Coach & Manage, Analyse & Forecast, Close Deals, AI-Powered Selling). Optionally filter by keyword.
Get a single feature guide summary by slug — name, tagline, job category, audience, plan availability, problem description, capability section headings, deep-dive page path, and canonical URL.
List all competitor alternative pages and curated alternatives shortlists on hellogrowthcrm.com — competitor name, slug, website route, and a one-line HelloGrowthCRM positioning where available.
Get the full mirrored alternatives entry for a competitor: curated alternatives shortlist (HelloGrowthCRM + other picks with positioning blurbs) and, for WhatsApp-CRM competitors, the detailed page content (reasons, feature comparison, verdict).
List all /switch-from-* CRM migration pages on hellogrowthcrm.com — competitor, slug, website route, and one-line summary. Use switch_get_guide for the full migration guide.
Get the mirrored migration guide for a /switch-from-* page: reasons to switch (pain points), feature comparison rows, key migration steps (data mapped), verdict, and FAQ topics.
List HelloGrowthCRM changelog releases (shown at /changelog and /whats-new), newest first. Each release has a version, date, and tagged items (feature / improvement / fix / infra). Optionally filter by item tag and limit the count.
Get a single HelloGrowthCRM changelog release by version (e.g. 1.5.0) with its full list of tagged items.
Site-level FAQs for hellogrowthcrm.com (homepage FAQ block + standalone /faq page): 17 Q&A pairs covering product, AI, setup, imports, integrations, security, pricing, competitor comparisons, dialer, WhatsApp/SMS, and mobile — each with the contextual links shown on the website. Also returns the programmatic FAQ directory categories (currently empty in source). Optionally filter by keyword.
List HelloGrowthCRM product / YouTube videos featured on hellogrowthcrm.com (home page video section + /videos page): 28 videos covering product demos & walkthroughs, feature explainers (AI lead scoring, dialer, task boards), competitor comparisons, and CRM education. Returns video id, watch URL, title, description, upload date, and badge.
Customer testimonials for HelloGrowthCRM. Text testimonials (6 customer quotes shared by the homepage and /reviews, with author, role/company, rating, and outcome metric) are mirrored statically. Video testimonials are database-backed; this tool returns their record shape and where to browse them (/testimonials).
HelloGrowthCRM Partner Program details (route: /partners): commission structure (50% revenue share in Year 1, 15% recurring from Year 2 on paid referrals), approval and agreement process, partner tracking code, certification requirement, who can apply, and the 8 official program FAQs.
Partner program application form schema — every field (name, group, type, required flag, allowed options, validation) mirrored from the website's partner-apply-schema.ts. Documents HOW to apply: the form is submitted on the /partners page; this MCP server does not submit partner applications directly.
List the WhatsApp CRM message use cases built into HelloGrowthCRM's WhatsApp composer: general message, follow-up, meeting reminder, document request/share, and notification with link — each with its message template pattern. Messages are sent via wa.me deep links with prefilled, personalized text.
HelloGrowthCRM Managed RevOps service (done-for-you revenue operations). Without arguments: full service overview — what's included, weekly SOPs, KPIs, who it's for, pricing tiers across all 9 market pages (global, India, USA, UK, Australia, Canada, UAE, Singapore, New Zealand), all 25 US city landing pages, and related offerings (managed-crm-service, fractional-revops, free-revops-audit). With a `city` slug: that city page's summary and offer.
Overview
What is HelloGrowth CRM MCP?
It is a Model Context Protocol (MCP) server that discovers, identifies, and governs bots interacting with a website. It also exposes the entire HelloGrowth CRM website as MCP tools, allowing any MCP-capable client (e.g., Claude Desktop, Cursor) to query bot traffic and access website content.
How to use HelloGrowth CRM MCP?
Clone the repository, copy .env.example to .env, run npm install && npm run build, then start with node dist/index.js (or npm run dev for development). The server communicates over stdio; configure it as an MCP server in your client using the path to dist/index.js and environment variables such as DEFAULT_TARGET_URL.
Key features of HelloGrowth CRM MCP
- Eight bot governance tools for full lifecycle management
- 55+ known bot signatures with risk scoring
- Behavioural risk scoring from 0 to 100
- PTR + forward DNS identity verification
- robots.txt and sitemap.xml parser with proper semantics
- 73 additional website data tools (blog, pricing, features, etc.)
Use cases of HelloGrowth CRM MCP
- Scan your live site for all bots and their risk levels
- Analyze access logs to get per-bot summaries with risk scores
- Generate a policy-driven robots.txt file that blocks AI crawlers
- Look up a specific bot’s identity using IP and User-Agent
- Query HelloGrowth CRM website content (blog, help, pricing) via natural language
FAQ from HelloGrowth CRM MCP
How does bot detection work?
It uses User-Agent matching against a curated database, plus generic heuristics for unknown bots, and behavioural enrichment from access logs.
What are the runtime requirements?
Node.js, npm, and TypeScript. The server runs as a stdio process; no database or external service is required for bot governance
Frequently asked questions
How does bot detection work?
It uses User-Agent matching against a curated database, plus generic heuristics for unknown bots, and behavioural enrichment from access logs.
What are the runtime requirements?
Node.js, npm, and TypeScript. The server runs as a stdio process; no database or external service is required for bot governance
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